Wine Business and Marketing

Program Outcomes

The Concentration in Wine Business and Marketing focuses on developing:

• An understanding of hospitality industry structure, standards, and professional practices, with an emphasis on customer service excellence, professional communication, and the operational requirements of hospitality environments

• The ability to execute Italian café and table service (FOH) operations, applying service workflow, guest relations, menu communication, and beverage service fundamentals

• Wine service techniques and beverage management principles, together with foundational wine knowledge and professional tasting skills

• Exposure to consumer behavior and retail practices across multiple CEMI environments, providing an understanding of diverse consumer, guest, and service experiences within the wine and hospitality industries

• The capacity to develop professional wine communication skills through the integration of wine knowledge, tasting, service, marketing, and customer relations

Community and Professional Involvement

Career Opportunities

Wine service assistant; wine sales representative; wine business assistant; wine retail specialist; beverage service coordinator; wine marketing assistant; junior role in wine promotion, hospitality, wine tourism, or beverage management.