MyAUF
MASTER'S DEGREE PROGRAMS

Fashion Retail, Merchandising, and Media

OBJECTIVES AND OUTCOMES



  • Integrate research theory and industry practices to examine fashion business operations in retail and management.

  • Develop effective communication strategies for the global fashion industry.

  • Deepen expertise in local and international fashion contexts for product development, branding, and commerce with a focus area dedicated to the role of Italy and Europe.

  • Gain a thorough understanding of the relationship between branding strategy and retail and merchandising processes.

  • Apply ethical leadership approaches to developing innovative and sustainable solutions to the evolving nature of the fashion industry.

M.A. CURRICULUM

Capstone Project ( 3 credits )
Total credits ( 30 credits )