The Department of Food Communication and Publishing features specialized, food-related topics. Courses on writing, photography, and styling aim to explore food as an important element of published media. The rich backdrop of Italian cuisine serves as both the stepping-stone and tool to apply learned concepts during coursework.
3 semester credits. This course is designed to give students a comprehensive overview of the techniques used to enhance packaging strategies. The course content includes: history and principles of packaging and labeling, functions of packaging, trends in packaging, planning and designing product packaging. The application of semiotics in the commercial world and in the area of packaging design as a way to communicate a brand’s value and personality will also be discussed. Renowned Italian and international product packaging case studies will be examined. Students will work on individual projects and will create their own packaging solutions for a selected product or brand. Prerequisites: Introduction to Computer Graphics, Visual Communication, or equivalent.