MASTER'S DEGREE PROGRAMS
Fashion Retail, Merchandising, and Media
OBJECTIVES AND OUTCOMES
- Integrate research theory and industry practices to examine fashion business operations in retail and management.
- Develop effective communication strategies for the global fashion industry.
- Deepen expertise in local and international fashion contexts for product development, branding, and commerce with a focus area dedicated to the role of Italy and Europe.
- Gain a thorough understanding of the relationship between branding strategy and retail and merchandising processes.
- Apply ethical leadership approaches to developing innovative and sustainable solutions to the evolving nature of the fashion industry.
M.A. CURRICULUM
| Common Core ( 6 credits ) | |
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| LAIERM560 Research Methodologies for International Educators | |
| LAPYEL550 Ethics, Leadership, and Entrepreneurship | |
| Concentration Courses ( 9 credits ) | |
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| FTFMMR610 Advanced Merchandising and Retail Strategies | |
| BUMAIB620 International Brand Management and Strategies | |
| DIDMDC610 Digital Communication Strategies | |
| Electives ( 12 credits ) | |
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| BUMAEM630 E-Commerce Management | |
| BUMKMR630 Marketing Research for New Product Development | |
| 2 courses from: | |
| BUMAHR630 International Human Resource Management | |
| HPHTCL650 Customer Loyalty and Engagement | |
| BUMAGB615 Managing in the Global Business Environment | |
| Capstone Project ( 3 credits ) |
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| Total credits ( 30 credits ) |
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