MyAUF

Master of Arts in Visual Media

OBJECTIVES AND OUTCOMES

- Develop a sophisticated command of diverse and wide-reaching visual media and related technologies.
- Examine history, theory, and criticism to support research in the outcomes related to visual media practices and their impact on culture and society.
- Demonstrate fluency in visual media development, production, and management in professional contexts.
- Enact effective and compelling communication strategies that support visual media production.
- Contribute to design innovation and its application in industry sectors through integrated and diversified approaches.

M.A. CURRICULUM


Common Core ( 6 credits )

  • LAIERM560 Research Methodologies for International Educators
  • LAPYEL550 Ethics, Leadership, and Entrepreneurship

Concentration Courses ( 9 credits )

  • DIDMDC610 Digital Communication Strategies
  • DIVCUX620 User Experience and Interaction Design
  • DIVCAD615 Art Direction and Media Management

Electives ( 12 credits )

  • DIVCID650 Information Design and Visualization
  • DIVCED630 Editorial Design Strategies
  • 2 courses from:
    HPHTCL650 Customer Loyalty and Engagement
    BUMAIB620 International Brand Management and Strategies
    BUMAEM630 E-Commerce Management

Capstone Project ( 3 credits )


Total credits: 30